SEO Frequently Asked Questions
How
much do you charge to upgrade my search engine ranking?
What kind
of guarantee do you offer?
Why is a prominent search engine ranking so important?
How do Search
engines rank sites?
Which search
engines will you submit my site to?
How do you optimize our site?
Will you need to change our website at all?
What do you
mean by Search Engine Friendly?
What is a "Spider"?
Why don't you
make these changes directly to my website?
If Search Engine
Optimization is so important, why didn't it get
done when my site was originally designed?
How long before
I see better rankings?
Will my website
maintain a prominent ranking once that is achieved?
What is a
keyword versus a keyword phrase, and which is more
effective for top search engine ranking?
Everyone wants to get their website to the top of the search engines. How do you get past all this competition and get my website a prominent rating?
How does search
engine placement compare to banner advertising?
What kind
of results can I expect?
How much do you charge to upgrade my search engine
ranking?
$997.00 for the first 6 months, which includes:
- An initial telephone consultation in which we
will identify 3 search phrases comprised of up to12
search words
- The development of a "replica page" of YOUR current
website which will be optimized to increase the
likelihood of a prominent search engine-ranking
Note: All of our changes occur at "our replica site."
No changes are made on your actual site.
- Every month for 6 months we host this new "replica
page" on one of Internet Marketing Group's domain
names (insuring you of a "search engine friendly"
web-server)
- Every month for 6 months we make "on-going fixes
to the replica site to adjust to the fast-paced
search engine changes "
- Every month for 6 months we make any necessary
submissions and re-submissions to the 10 top Search
Engines
- Every month for 6 months we send you reports showing
your ranking status and traffic reports
At the end of the first 6 months we charge $195 per
month to continue the service. (Of course, after the
first 6 months you may cancel the service at any time
with 30 days notice.)
And yes, we Guarantee your improved results.
Click
here to get started now.
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What kind of guarantee do you offer?
At the end of our 6-month campaign…we guarantee
your results (produced by our replica site) as follows:
- Your site will come up in the top 30 results in
not less than 5 of the major search engines
- Your site will come up in not less than 2 of your
principal keywords phrases in not less than 5 of
the major search engines.
If these results are not obtained, we will extend
your campaign free of charge until they do.
Due to the frequent changes in relevancy algorithms,
the ever-changing dynamics of search engine optimization
environment, the time given, resources that we must
invest to properly research your audience, review
the top scoring websites and apply optimization techniques
to the pages we develop, we are unable to offer you
a money-back guarantee.
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Why is a prominent search engine ranking so important?
A prominent search engine ranking can be a very effective way to increase the return on your website investment. A prominent search engine ranking will deliver fresh, targeted traffic to your website consistently over the long term.
- Research indicates approximately 256 million searches
are undertaken every day.
- 80% of the people who visit a website for the
first time will come through a search engine.
- According to a Forrester Research Media Field
Study, "Getting a loyal audience in the first place
is best done by Search Engine Placement."
- According to a GVU Users Survey, 84.8% of Internet
users use Search Engines to find websites.
- In a recent study released by ActivMedia Research,
Search Engine Positioning was ranked as the #1 website
promotional method used by e-Commerce sites.
- Search engines create more awareness about websites
than all advertising combined including banners,
newspapers, TV and radio (IMT Strategies, a division
of the Meta Group).
- Search engines make it easy for people to find
what they are looking for on the Internet.
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How do Search engines rank sites?
There are 9 different search engines that control 90% of the search engine traffic in the world. Each of these search engines has a specific criteria (algorithm) that it uses to analyze web sites. These algorithms typically consider around 60 separate aspects of a website and compare them against other rival sites which are designed to be found for the same or similar keywords and phrases. Websites that rank highly on results pages are ones that adhere the closest to the specific search engine algorithm.
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Which search engines will you submit my site to?
We submit to the most popular search engines, which
result in 97% of all search engine traffic. These
include:
The actual engines may vary from time to time due
to industry changes. But we always keep your best
interests in mind and only work with the MAJOR search
engines and directories.
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How do you optimize our site?
First, we do not work on your site. All of our work occurs on our replica of your site. Once we have determined the "Key Word Phrases" the actual process of optimization involves strategically placing the key words and verifying up to 60 different parts of the website to make sure it adheres to the current search engine algorithms. We have developed a system that allows you to keep your current site just as it is. For the purposes of Search Engine Optimization we make a "Search Engine Friendly Likeness" of your current website and we host it on our "Search Engine Friendly" servers. You remain in complete control of your current website at all times.
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Will you need to change our website at all?
No.
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What do you mean by Search Engine Friendly?
We use this term to describe a website or web server that has specific elements added or modified to attract and please search engine spiders or live directory editors.
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What is a "Spider"?
A "spider" is an electronic robot that travels the web examining websites in order to add them to a search engine database and rank them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the web for information.
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Why don't you make these changes directly to my
website?
Many websites have been developed, at considerable expense, using features such as frames, Flash or other design elements that are integral to the sites navigation and branding mission but devastating to search engine rankings. Re-designing the site can take away from the original "eye appeal", cause a need for the navigation system of the website to be completely re-done or eliminate other "impact creating branding tools" and all of these changes can be very time consuming and expensive.
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If Search Engine Optimization is so important,
why didn't it get done when my site was originally
designed?
In most of the cases, site designers are highly skilled and creative people who see their job as putting your ideas (or their ideas) on the web. More often than not, these designers have not received any training in search engine optimization and don't even think about it while developing your website design. In addition, Search engines are constantly changing their ranking criteria. Often, website designers are not fully up to date with changes at search engines.
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How long before I see better rankings?
6 months. Unfortunately, there is nothing anybody can do to speed up the indexing. It is entirely up to the search engines to determine when they spider and index the site.
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Will my website maintain a prominent ranking once
that is achieved?
When your site is properly maintained on a month-to-month basis it is more likely that the movement will be confined to within the prominent rankings. This is the reason we offer our continuing monthly service.
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What is a keyword versus a keyword phrase, and
which is more effective for top search engine ranking?
A keyword is a single word such as "speaker," while a keyword phrase is a more targeted set of keywords grouped together, such as "Internet marketing speaker." Keyword phrases are usually best if you are in a competitive arena.
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Everyone wants to get their website to the top of the search engines. How do you get past all this competition and get my website a prominent rating?
Obviously, it is very difficult to achieve the top
ranking on the most popular search engines and yet
that is exactly what we try to do for our clients.
A ranking in the top 30 is considered a prominent
ranking and we are satisfied, at least initially,
if we can achieve that. Then again, not everyone is
actually trying to get to a prominent ranking - most
people who develop websites have no clue where to
begin optimizing websites for prominent rankings.
In addition, each category of business has a very
large number of related keywords and keyword phrases
(sometimes even hundreds of combinations of keywords
which can be used for one business) - this leaves
many opportunities to achieve high rankings.
In addition, we submit to the top 12 search engines
and directories. Multiply 12 X the top 30 positions
X hundreds of potential keyword sets PER category,
and you've got literally THOUSANDS (possibly tens
of thousands) of positions in the top 30.
Combine this with the constant fluctuation in the
search engine's ranking criteria, and there is an
overwhelming abundance of opportunity to obtain top
30 rankings.
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How does search engine placement compare to banner
advertising?
Banner advertising is becoming less and less effective.
Web surfers are flooded with banners everywhere they
go and have begun to "tune them out." More
importantly, banners are "thrown in your face"
whether you are interested in them or not. But search
engines are much more powerful because your potential
customers are specifically seeking something you offer….that's
why we work with you to determine your keywords and
keyword phrases. Take a moment to really think about
how powerful it is when someone arrives at your site
already "pre-disposed" to purchase the product
or service you are marketing.
Look at the following statistics as published in
Target Marketing Magazine (Source: IMT Strategies
- imtstrategies.com)
| Banner
ads |
1% |
| Targeted email |
1.2% |
| TV spots |
1.4% |
| "By accident" |
2.1% |
| Magazine ads |
4.4% |
| Word-of-mouth |
20% |
| Random Surfing |
20% |
| Search
Engines |
46% |
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What kind of results can I expect?
We expect a 50% increase in your number of search
engine visitors.
Have your Website optimized NOW. Click
here
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